Weissenrieder & Co + Weissr Capex
When I first started working as Marketing Manager at Weissenrieder & Co the company was at a crossroads marketing-wise. Working tightly with the sales team and using programs like SemRush to analyze data, I created and implemented a new marketing strategy and visual profile. We quickly saw results in engagement and the structure I built is still being used today.
Weissr
Deliverables
→ Complete redesign of website
→ Commercials
→ Weekly LinkedIn posts
→ Video & podcast production & editing
→ Visual brand identity kit
→ Printed brochures, flyers & white papers
→ Holiday Cards
→ Illustrations for book (published by McGraw Hill)
Printed brochures, flyers & white papers
Distributed at conventions.
Video & podcast production & editing
Working closely with the in-house sales team and freelance creatives, I produced and edited several promotional videos and informative podcasts.
Commercial
Commercial
Meet our employees
Informative podcast, 2 seasons
Weekly LinkedIn posts
3+ years' of weekly LinkedIn content for the target audience of high-ups (CEOs, CFOs and Controllers) within capital-intensive industries like pulp & paper, steel, and energy.
Illustrations
I illustrated all graphs and images featured in the best-selling book Redesigning Capex Strategy, published by McGraw Hill.
Web Design
One of my first projects at Weissenrieder & Co was a complete rebuild of the company website, which included a move from Wordpress to Squarespace.
