Postra
At Postra I got to be a part of laying the first bricks of what would become a well-rounded brand with a bright and colorful graphic profile. My tasks were varied; from animating motion graphics to building the website to making illustrated icons!
Postra
Deliverables
→ UI Design: App, website & video platform
→ 100+ illustrated icons
→ 300+ explainer videos, workout videos & video classes
→ Edited photographs
→ Instagram Ads
→ Weekly Instagram reels
→ Visual brand identity kit
→ Animated logo etc
The Exercise Essentials
Every exercise on the app features an explainer video, a hand-drawn icon, and a follow-along video. Certain exercises featured additional icons and videos.
Explainer Video
Illustrated Icon
Follow-Along
UI Design
Working in Squarespace and Figma, in collaboration with the programming team, I worked on several UI projects.
App
Built and designed alongside the programmers.
Website
Designed and built by me, from scratch in Squarespace.
Video platform
Another team effort, with me using Figma to create prototypes.
Logo Animation
I created these animated logos, along with many other motion graphic elements, using After Effects.
Weekly Instagram Reels
With the goal of spreading awareness and expertise knowledge of postural training, we kept a very active presence on social media.
Video Classes
Beginning the Fall of 2025, we released new video classes three times a week, all edited by me! I worked closely with the team to develop graphics that enhance the user experience and serve as a visual work-out guide.
Hand-drawn Icons
Using Adobe Illustrator I created over a hundred hand-drawn icons based on our instructor Johanna and the exercise equipment in the studio. Here's a selection!
